
The move caused controversy from politicians across various parties, including Roubaix's mayor, Marine Le Pen of the National Front, and the UMP, France's ruling political party.

In February 2010, Quick announced that eight of its French franchises would offer halal menus to cater to the Muslim population, a number that increased to 22 in August 2010, and only halal menus are being served since then. The Giant is one of the hamburgers served by Quick restaurants In September 2016, QSR Belgium bought back restaurants of Belgium and Luxembourg to Bertrand Group. Although, as of January 2017 one opened in Marrakech, Morocco, two outlets in Tunis, Tunisia and there are plans to reopen in Russia. From around 2007-08 Quick also had restaurants in Morocco and Algiers, Algeria, as well as Moscow and Tula in Russia, but these have also closed. Quick used to have a UK and Dutch presence in the 1980s and 90s, including a branch in London's Leicester Square and in Rotterdam, but these are long since closed. 72% of these restaurants are operated as franchises. By December 31, 2010, it operated over 400 restaurants in Belgium, France, Luxembourg and the French overseas departments or territories of Réunion, Central African Republic, New Caledonia, Guadeloupe and Martinique. The first Quick in France was opened in Aix-en-Provence on July 19, 1980. The chain was first established in 1971 by retail entrepreneur Baron Vaxelaire (Chairman of the GB/GIB Group) with two restaurants, one in Schoten, just outside Antwerp and another one in Waterloo, south of Brussels.
